
What factors influence your purchase(s) for non-alcoholic beverages?
The most important factor for consumers is quality.
Laundry detergents and fabric softeners are the leading products.
In Summary
Household care items are widely used, with laundry detergents and fabric softeners (64%) leading the category, followed by cleaning agents and disinfectants (49%) and dishwashing products (44%), which are essential for hygiene and cleanliness.
Air fresheners (41%) and insecticides/pest control (30%) also see notable use, particularly in urban environments.
Paper products (7%), such as toilet paper and paper towels, are less commonly purchased, possibly due to affordability or availability.
Only 8% of respondents reported not
purchasing any products in this category.
The most important factor for consumers is quality.
What Kenyans said in a survey