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Which household care products are Kenyans purchasing most?

Laundry detergents and fabric softeners are the leading products.

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by WILLIAM WANYOIKE

Infographics04 June 2025 - 14:17
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In Summary








    Household care items are widely used, with laundry detergents and fabric softeners (64%) leading the category, followed by cleaning agents and disinfectants (49%) and dishwashing products (44%), which are essential for hygiene and cleanliness.

    Air fresheners (41%) and insecticides/pest control (30%) also see notable use, particularly in urban environments.

    Paper products (7%), such as toilet paper and paper towels, are less commonly purchased, possibly due to affordability or availability.

    Only 8% of respondents reported not purchasing any products in this category.

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