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Sax appeal: Why Gen Z is vibing with Kenny G

Gen Z audiences value the emotional depth in his melodies.

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by Hillary Bett

Infographics18 September 2025 - 15:36
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In Summary


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    Kenny G’s music is enjoying a vibrant resurgence, winning hearts among Gen Z audiences who value his mellow yet emotionally rich saxophone melodies.

    Ahead of his September 27, 2025, show at the KICC, young fans are discovering that his artistry transcends generations.

    On TikTok and Instagram, creators share clips set to Kenny G’s tracks for aesthetic vibes and late-night relaxation sessions.

    Many describe his sound as soothing and stress-relieving, a welcome counter to today’s high-energy playlists.

    Even fans of Gengetone and other upbeat genres appreciate the contrast of Kenny G’s smooth jazz, finding comfort in its emotional depth and timeless quality.

    This renewed appreciation is also fuelled by the romantic ambience his music brings to study sessions, date nights, or quiet solo moments.

    Sponsored by Stanbic Bank, Safaricom PLC, Tusker Malt, Tanqueray, and Gem Forest Hotel with Radio Africa Events, the Nairobi concert promises an unforgettable night of pure sax appeal.

    With limited Gold tickets still on sale at https://ticketyetu.com/r/lvU, Gen Z and seasoned jazz enthusiasts alike are ready to experience the magic live.

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