The winners accompanied by Pheodor Njoroge (centre), Head of Marketing for East and Southern Africa at Flora Food Group, five lucky winners, Joseph Irungu, Teresia Njoki, Christopher Njoroge, and John Kinyingi , each received Sh100,000 in school fees in the recently concluded Carrefour Brand Festival Promotion./HANDOUT
Five shoppers are celebrating after winning Sh100,000 each in school fees support through a Blue Band and Carrefour promotion aimed at rewarding loyal shoppers and promoting family nutrition.
The winners — Joseph Irungu, Teresia Njoki, Christopher Njoroge, and John Kinyingi — were feted at a colourful ceremony in Nairobi hosted by Flora Food Kenya, the company behind Blue Band, in partnership with Carrefour.
The fifth winner will be awarded later.
The event marked the end of the Carrefour Brand Festival Promotion, a campaign that ran across Carrefour outlets in Kenya, giving shoppers a chance to win school fees vouchers while highlighting the role of nutritious foods in children’s growth and family well-being.
For the winners, the cash prizes come as a relief at a time when many Kenyan families are grappling with rising education costs.
Each winner took home Ksh100,000, a sum that will go directly towards easing the burden of paying school fees for their children.
Speaking during the ceremony, Pheodor Njoroge, Head of Marketing for East and Southern Africa at Flora Food Group, said the campaign reflected Blue Band’s longstanding mission of supporting families beyond the kitchen.
“The promotion was part of Blue Band’s ongoing commitment to spreading nutrition and joy to families across Africa,” he said.
He added that the collaboration between Blue Band and Carrefour underscores both brands’ shared values — promoting good nutrition, affordability, and care for consumers.
“Our partnership with Carrefour demonstrates our dedication to delivering quality, value, and care to consumers while supporting education and community well-being,” Njoroge noted.
The winners, drawn from various Carrefour branches, expressed gratitude for the support, describing the win as life-changing.
Many parents in Kenya struggle to keep their children in school due to the rising cost of living, and initiatives like this offer both financial relief and encouragement.
Beyond the celebration, the initiative also spotlighted the growing importance of nutrition in child development.
Blue Band, a household name in Kenya, has over the years emphasized the need for balanced diets, especially for school-going children.
Through its campaigns, the brand continues to advocate for healthy eating habits as a foundation for a productive and healthy generation.
For Carrefour, the partnership reaffirmed its commitment to giving back to customers who continue to support its stores.
The supermarket chain has been keen on collaborations that not only offer value but also contribute to social impact.
Flora Food Kenya, part of the global Flora Food Group, has maintained a strong presence in Kenya through its Blue Band brand — one of the country’s most recognized names in spreads and nutrition.
Globally, Flora Food Group is known for producing affordable and sustainable food alternatives across multiple categories, including spreads, creams, and cheeses.
The company has operations in over 100 countries and a heritage spanning more than 150 years, guided by its mission to make nutritious and delicious food accessible to all.
