The Kenya Power and Lighting Company has committed a Sh7.1 million sponsorship towards the WRC Safari Rally Kenya 2025.
The event is set to begin March 20-23 in Naivasha, Nakuru County.
KPLC managing director Joseph Siror stated that the funds will be used to set up floodlights at the Safari Rally Service Park and enhance power supply to the Morendat Safari Rally Village thus easing electricity access for rally enthusiasts.
The sponsorship, he noted, reaffirms the Company’s commitment to supporting local sports, one of the pillars of the recently launched Kenya Power Foundation.
"Our participation in the WRC Safari Rally is a testament to our belief in the power of sports to unite people and drive positive change. We are proud to be associated with the WRC Safari Rally Kenya 2025 as the official lighting partner," he said.
According to Siror, they aim to provide enough electricity supply to light up the service centre and enable rally fans to charge their phones and other gadgets so as not to miss iconic moments.
The Safari Rally Service Centre is located at the Wildlife Research and Training Institute (WRTI) in Naivasha and serves as the central hub where rally vehicles receive crucial maintenance and repairs between race stages.
Enhanced lighting at the service centre will empower the service teams to work uninterrupted throughout the rally period.
Apart from the installation of lighting infrastructure, the utility firm said it will also set up an exhibition pavilion at the Morendat Spectator Village.
This is in a bid to showcase its latest advancements in the push for the adoption of electric motorization (E-mobility) and E-cooking thus highlighting its commitment to sustainable energy solutions.
The pavilion will also serve as a FREE charging station for electric vehicles, motorbikes and mobile phones, and provide customer education on various Company products and services to rally attendees.
"We believe in the power of sports to unite people and drive positive change. Through our exhibition at the Safari Rally Village, we aim to educate the public on the benefits of e-cooking and e-mobility, while also addressing their energy needs," added the MD.
"This is an opportunity for us to connect with our customers and showcase Kenya Power’s commitment to driving energy transition in Kenya."
The 2025 WRC Safari Rally is expected to captivate a global audience of over 120 million viewers across 70 countries through 43 international media partners.
