The Alcoholic Drinks sector faces significant counterfeiting challenges, posing risks to both consumer safety and market integrity.
Wine is the most counterfeited product, accounting for 50.12% of total instances, followed by beer at 47.44%.
Other notable beverages include whiskey (42.68%) and vodka (36.95%), highlighting the prevalence of counterfeit alternatives that pose health hazards.
Products like rum (32.44%) and tequila (28.41%) also show considerable counterfeiting rates.
While gin (23.05%), brandy (19.27%), and liqueurs (11.71%) are less frequently counterfeited, the presence of craft spirits (11.22%) reveals vulnerabilities within niche markets.
These high rates of counterfeiting threaten not only consumer safety but also legitimate businesses, emphasizing the need for stronger regulatory measures, heightened consumer awareness, and collaboration among stakeholders to combat counterfeiting in the alcoholic beverages market.
