President William Ruto on Monday, September 6, dispatched all Principal Secretaries (PSs) to their home counties to rollout of the National Youth Opportunities Towards Advancement (Nyota) programme.
The launches will formally mark the start of a Sh5 billion initiative aimed at supporting 100,000 young people with start-up capital, training, and mentorship.
The Nyota Project, carried out in partnership with the World Bank, aims to tackle youth unemployment through practical, inclusive, and results-based interventions.
“The 5 billion shillings NYOTA programme rollout happens nationwide in all 47 counties. 70 youth-run businesses in each of the 1,450 wards in Kenya to get a boost of 50,000 shillings capital injection,” Deputy President Kithure Kindiki said.
According to the Ministry of Youth Affairs, Nyota is one of the flagship job creation programmes under President William Ruto’s Bottom-Up Economic Transformation Agenda (BETA).
The project seeks to give young people across Kenya the tools, skills, and resources to improve their employability and launch sustainable enterprises.
The rollout of the Sh5 billion Nyota Project marks one of the most ambitious youth empowerment efforts in Kenya’s recent history — combining digital inclusion, entrepreneurship, and community-driven participation to address unemployment from the ground up.
