Preparations are complete for the Kisumu Tourism Week 2025, a four-day celebration of culture, innovation, and sustainability that will culminate in the global commemoration of World Tourism Day on September 27.
The launch event, held at the Kisumu Museum and graced by Deputy Governor
Mathews Owili, brought together media representatives, sector stakeholders, and
partners who are expected to play a key role in promoting the county as a
premier tourism destination.
This year’s global World Tourism Day theme, “Tourism and sustainable transformation,”
mirrors Kisumu’s ambition to leverage its cultural heritage, blue economy,
eco-tourism, and creative industries as engines of growth.
“Tourism, when harnessed well, is a driver of economic growth, cultural
pride, environmental stewardship, and social inclusion,” Owili said.
“Kisumu, as the heart of the Lake region and gateway to East and Central
Africa, is uniquely placed to showcase these strengths.”
The Kisumu Tourism Week, scheduled for September 24–27, will feature diverse
activities spread across the county, with the Kisumu Museum serving as the main
venue.
The event will include cultural showcases and performances highlighting
local traditions, symposia and workshops on sustainability, digital
transformation, youth innovation, and community tourism experiences at the
cultural village.
Others include a gastronomy festival spotlighting Kisumu’s renowned tilapia,
omena, and other traditional dishes, and Tourism Excellence Awards to honour
champions of sustainability, innovation, and cultural preservation.
“These activities are designed not only to entertain but also to educate,
inspire and position Kisumu as a regional hub for sustainable tourism
transformation,” Owili said.
The deputy governor emphasised the role of stakeholders and the media in
amplifying Kisumu’s story.
“Your voice, your platforms, and your networks will carry Kisumu’s story far
and wide. We count on your support to showcase the opportunities and
innovations coming out of Kisumu, and to inspire communities, youth, and women
to take pride and participate in tourism,” he said.
He urged partners to actively participate by mobilising resources,
showcasing innovations, and branding their presence during the week-long event.
As Kisumu prepares for the regional celebration, leaders hope to use the Tourism Week to reinforce the county’s position as a leader in sustainable and transformative tourism.
“Tourism is not just about places, but about people; not just about
heritage, but about transformation; not just about today, but about the
future,” Owili said, while calling on all stakeholders to make Kisumu Tourism
Week 2025 a landmark event.
